Starbucks in China Case Study Example | Topics and Well Written Essays - 500 words

Starbucks in China - Case Study Example As the marketing rule goes, it has been known that the best of the market share can be achieved only if the organizations and firms go global. This can also be achieved by having risk taking minds behind the strategies. Starbucks has been planning to open around 1200 stores on an international scale this year alone (Fellner, 2008, p. 12). The main strategy that has been seen to be followed and been implemented by Starbucks includes the global level joint ventures and partnerships that Starbucks has with the other coffee chains all around the world. These are the ventures that allow the other companies to own and run coffee chains. The local partner of the country knows the best locations and can make aware of the local tax issues and customer demands, thus giving Starbucks a bit added customer appeal (Earnshaw, Graham et al., 2005, p. 33). Starbucks has been seen to gain much popularity in China as compared to KFC and McDonalds. China has been embracing the idea of global trade and global business since many years and it has been seen that the foreign firms and organizations feel at home while they work in a foreign country, especially China. One of the main strategies that has been implied by Starbucks is that it is aware that the Chinese people do not like coffee. Therefore, Starbucks plans to provide the Chinese with more kinds and varieties of tea.

Examine the view that successful families need two loving heterosexual Essay

Examine the view that successful families need two loving heterosexual parents - Essay Example In the family, the persons in center are the parents. The parents, if will not be strong enough to hold their family, then the family will get distorted. So behind every successful family, the parents must be in key role with love for each other and for their children. In the past, the family was big with elders also. So in any conflicts, the elders used to come in between and handle the situation. They asked their younger to pay attention to the family and make the family to be a stable one. But as the concept of joint families has disappeared, the families are centered on the parents only. Today mostly after marriage, the couple get divorced. This lead to separation which has put a bad effect even on their life as well as of their children. The children mostly placed themselves in depression and bad habits due to the separation as nobody from their parents are there to guide them in a proper way. Thus their self life as well as of the children spoiled. Statistically even the researches are illustrating that these bad practice of divorce has put bad effects on the society. The drinking and drugs in the youth has increased due to the effect of aloneness. Even they have not the support from their parents. So the parents must understand and must respect the needs of each other. They have to understand themselves, so that they can save their relations and their family. Otherwise the children will not have a actual growth, as they can with both of them. The children will not get a excellent education from their parents. So the parents must be devoted to each other. The two loving parents must are the pillar of the successful family.